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Alice is a globally recognized Master Makeup and Hair Artist celebrated for her diverse range of talents, showcasing everything from flawless natural glam to captivating dramatic fantasy and special effects styles. Her artistic prowess extends beyond makeup and hair, encompassing esthetics as well. At Primp & Proper, the sister salon of Faye Smith Agency located in Gastown, she offers a suite of services, including blowouts, lash lifts, brow lamination, as well as lash and brow tinting.

Having relocated from Mexico to Vancouver in 2018, Alice is a graduate of the JCI Institute and holds certification as a Cosmetologist from the Vancouver Community College. Additionally, Alice had the privilege of receiving formal training and mentorship under the guidance of Faye herself.

Alice is your go-to artist for achieving the perfect look for any occasion. Her paramount goal is to ensure her clients’ happiness and enhance their sense of beauty.

Alice’s message: Beauty is a subjective concept, and we are all beautiful to someone. However, the only opinion that truly matters is our own. She encourages us to embrace self-love, stay true to ourselves, and not let external opinions bring us down.

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